About

At The Shoe Museum we understand the power of personal style and the impact it can have on one's confidence and self-expression. We are committed sharing designer stories while offering a curated collection that seamlessly blends fashion and functionality.

The TSM Logo

O1A

(Original language used when presenting The Shoe Museum Logo in 2001)

Shoe Label

    •   Referencing the materials and common vernacular of shoes.

    •   A nod the beauty of shoemaking and craftsmanship.

    •   Logo and graphic language borrow from the standard utilitarian labels and iconography used on sneakers.

    •   Simple clean typography and graphics lend modern but approachable sensibility to the brand.

    •   Logo can be shown as a literal leather "label" that is beautifully photographed to add a nice texture to the visual language or the graphic language can be applied as flat black artwork (depending on application)

• Classic, timeless, depth, feel, quality, integrity